
“I’m not exaggerating when I say that without the right keywords, there’s no such thing as SEO.”
-Brian Dean, BacklinkoAll the successful websites sailing on the top of the internet outline an SEO plan that drives more organic views, genuine leads, potential customers, and lastly more profit. But all the SEO strategies have one thing in common. Can you guess what that is? Yes, you guessed it right - Keywords. These phrases are stepping stones to building a successful SEO strategy and getting top places in the search results. The higher your rank on any search engine, the more traffic you will get on the website. In fact, Advanced Web Ranking’s report states that the first position of any website on Google SERP (search engine results page) gets more than 30% of CTR (Click-Through Rate).
But how can you rank on the first position of the search page? For that, you need a carefully planned strategy and target keywords relevant to your website genre. Finding keywords is pretty easy if you know enough about the types of keywords and the tools and techniques used for extraction. Even if you have no idea about keywords, we are here to help you. In this blog post, we will walk you through 8 different types of keywords and how to find them for optimising your website for any search engine.
What Are 8 Different Types Of Keywords Every SEO Guy Should Master?
Google constantly updates the search engine algorithms and shuffles the website's positions, but to maintain the position, you should target the keywords followed by thorough research. Keyword research is a vital part of SEO that involves finding and analysing the terms people usually type on a search engine. Conducting deep keyword research helps in knowing a few crucial aspects like understanding your audience, what are the types of keywords they search for and the content they want to explore.
As you proceed with the keyword research, here are 8 different types of keywords that you should know and inculcate in your SEO strategy.
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Seed Keywords
- Thinking of the possible phrases people search.
- Visiting and analysing the competitor's website.
- Observing what people post on social media.
- Lastly, you can opt for the different methodologies for finding different types of keywords, but we will use Google Keyword Planner for finding the seed keywords.
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Keyword By Search Intent
- Informational intent - The person is looking for the exact information, like “who invented Java.”
- Navigational intent - The person wants to navigate to a website or service like “LinkedIn login.”
- Commercial investigation - The person is looking for more information before buying a product or service like “Semrush review.”
- Transactional intent - The person wants to buy a product or service like “buy iPhone 13”
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Long Tail Keywords or Supporting Keywords
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Low Competition Keywords
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Niche Keywords
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Branded And Unbranded Keywords
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Competitor’s Keywords
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LSI Keywords
The words or phrases that are used as a reference, to begin with the keywords search and find more keywords are known as seed keywords. These keywords are primarily used to generate relatable ideas and understand what everyone is searching for relevant to your website, business, product or service.
How To Find Seed Keywords?
You can come up with good seed keywords using the following ways -

Keywords with a purpose behind the searches are known as keywords by search intent. Broadly, the types of keywords by search intent are divided into four categories and here are the types of keywords with examples -
How To Find Keyword By Search Intent?
You can use modifier words (refer to the picture below) or rely on Google Keyword Planner.


Keywords that are more specific to a product or service and get fewer monthly searches are known as long tail or supporting keywords. Long tail keywords contain three or more words illustrating the searcher's particular situation or intention.

How To Find Long Tail Keywords?
Since these types of keywords are from the traditional ones, hence we will use the Semrush Keyword Magic Tool. Sign in using your email, and you are good to go.

These types of keywords are used in the initial stage of SEO for ranking. Low-competition keywords are words or phrases with less competition. They are used to get credibility from the search engine and get faster results by building a strong website profile.
How To Find Low-Competition Keywords?
The easiest and most efficient way to find these types of keywords is to rely on Google Keyword Planner. The interface has a column with the name “Competition.” Click on it to arrange the keywords in low to high order and pick the ones with low competition.

The words or phrases that are clear and specific about a topic that appeals to a tiny or special part of the market or industry are known as niche keywords. Ranking on niche keywords and getting high-quality traffic is comparatively easier than other keywords.
How To Find Niche Keywords?
Finding these types of keywords is similar to finding long-tail keywords. However, niche keywords are independent of market demand and thus require more research time.
For example, the following keyword has a good keyword volume, but a product with such a name doesn't exist. It generally includes wrong or miss spelled words which have traffic but no real-life existence.

You can use Google Trends or Google Keyword Planner to find the niche keywords; these types of keywords are generally located at the bottom of the page
These types of keywords are related to a brand increasing the visibility of the product and services related to their business. Ranking on these keywords helps get quality traffic specifically interested in your brand, product, services or company.
The key difference between branded and unbranded keywords is pretty evident; a branded keyword contains the name of the brand, while an unbranded keyword doesn't.
For example, the keyword “Ahrefs SEO tool” is an example of a branded keyword, while the keyword “SEO tool” is an unbranded keyword.
How To Find Branded And Unbranded Keywords?
Branded and unbranded keywords are easy to find. Open Google Keyword Planner and simply search for your brand name, product name or service name and in the search results, you will find the branded and unbranded keywords. Filter the keywords using “Competition” and choose all the low-competition keywords; they will surely outperform.

Everyone wants to beat their potential competitors in SEO; you need to know your rival's strategy and build a solid plan to withstand the competition. These types of keywords will act as seed keywords for you, and by using them, you can target the same keyword which your competition is targeting.
How To Find Competitor’s Keywords?
To find competitor’s keywords, open Google Keyword Planner and enter your rival's website link. Click on “Get Results”; within a few seconds, all the keywords used by your competitor will be shown to you. Now modify the results according to search volume and competition and create an effective strategy around that.

Latent Semantic Indexing or LSI keywords are words or phrases related to the main keyword you are targeting. These types of keywords are used to support your content by adding more context to make it easier for the reader and search engine to understand. In order to find an LSI keyword, you should know your main keyword. For that, you can follow the procedure listed above.
How To Find LSI Keywords?
To find LSI keywords, you don't have to use any specific tool. Just open Google on your browser and search for seed keywords. The dropdown list that appears while performing the search is the list of LSI keywords.

You can also find a bunch of LSI keywords at the bottom of search results. Incorporating LSI keywords in your article, blog, or webpage, it will improve visibility and boosts traffic of your website.

Long & Short Story
Those were the 8 different types of keywords in digital marketing that one should consider while framing an effective SEO strategy and generating massive traffic. SDAD Technology strongly believes that keyword research is crucial for driving a huge number of visitors to your website and making your product, service, or website more visible. We are a reputed digital marketing company providing various services, including SEO, Social Media Optimisation, Content Writing, Mobile App Marketing, Online Reputation Management, e-Commerce Web Designing, and many more. What are you waiting for? Get in touch and let us optimise your website and content to generate more revenue.